By 2010, we'd had enough of sunscreens suspected of causing more harm than good.

Our search for an effective, natural, sustainable sun protection solution that felt good on our skin proved fruitless. Unable to find a product that met our standards, we investigated the traditional ingredients used in natural medicinals and ethno-pharmacology. This, combined with a bit of green chemistry, led us to create Avasol. The name says it all: Ava, from the Samoan word for respect, and Sol, for the sun that shines life on our planet. Respect the sun. We didn’t just stop there. We treated our customers as we wanted to be treated: as smart, sustainability-minded, health-conscious individuals. We respected our planet by offering biobased and refillable packaging to lessen the burden of waste on our mother Earth. And we respected our partners by agreeing to only use the finest natural and organic ingredients that were certified Fair Trade. If we were in it just for the money, we could have just stuck some white goop in a plastic bottle and called it organic. But we're not, so we didn’t.

Our philosophy

It's the simple truth. The age of Business as Usual is over. While responsible corporate behavior could solve most of today's social and environmental problems, not everyone is prepared to turn that fact into their reality. At Avasol, we strive to be a leader in developing a new, conscientious corporate model based on getting past hype and confusing terminology so we can all focus on what really matters: bringing responsible skin care to our community.

We are purpose driven — We believe it’s possible to provide products that are safe, effective, natural, affordable, and sustainable — We believe it’s possible to make significant positive impacts (social, environmental, and economic) throughout the production, packaging distribution, and use of our products — We are what we absorb, do, and think, and what each and every one of us does matters — We must choose to do the right thing, even when no one is watching — Everyone is different, yet we are all connected — The impossible just takes longer — The ocean is in us all.

If you think different, we're it.

Whether it’s a solid stick or a lotion, we have the sun protection you want with the kinds of real ingredients you deserve. If you’re into fresh, local, and organic, you’ll love Avasol. If you care about what you and your loved ones put on your body, you’ll love Avasol. If you care about how the products you use affect every other living thing on our planet, you’ll love Avasol. If you want sunscreen that has several industry firsts to its name, you’ll love Avasol. Even if all you want is a plain old, better sunscreen that just works and feels good, you’ll find Avasol is the ticket.