We've been busy making constant improvements, based on customer feedback. If you are a returning customer, you may have noticed the shades getting a touch warmer, so now we're giving them new, more appropriate names. Stay tuned for a new 4th Deep shade!
If you ordered Tan before, you would order 02:Medium.
If you ordered Dark before, you would order 03:Tan now.
Enjoy and we welcome your feedback too!
We recognize that one size does not fit all, and our ultimate goal is to achieve an all-encompassing tint range that meets the needs of our entire community… as much as possible. In grappling with the unique challenges of formulating a dark sunscreen, we cannot break from our foremost commitment to crafting a safe and effective suncare product.
Why a tinted sunscreen?
From the beginning, our shades have been the result of customer requests to more closely match their skin tones. Because, yes, a true non nano sunscreen can be somewhat opaque. In fact, the only 100% safe active ingredient in sunscreen is non-nano Zinc Oxide, which is totally opaque white. Thus, there is a need to add color shading.
However, sunscreen's visibility and opacity depends on how much of it is applied. It can easily be blended to look completely natural for daily use. For severe conditions, like surfing and other extreme sports, more sunscreen is typically used and it becomes more visible and opaque.
Shockingly, there are currently zero regulations on the use of nanoparticles. The result is that many products claim to be "non-nano", but at the same time rub in transparent. This paradox is a clear sign of false claims driven by marketers looking to greenwash their products to sound “reef safe." Ironically, these products can be toxic to the ocean itself and, potentially, to the people who swim in it. The reality rooted in science is that a transparent sunscreen is either going to contain a UV absorber (like Oxybenzone, Avobenzone, etc., which are known toxins), or nano-particles, which are both emerging as potentially serious health and environmental hazards.
In any case, we have a fantastic solution that people are totally loving. It may not be for everyone, but I do have a 100% guarantee. So if you want to try it, it is risk free.