SHADE GUIDE

OUR STORY

By 2010, we'd had enough of sunscreens suspected of causing more harm than good. Our search for an effective, natural, sustainable sun protection solution that felt good on our skin proved fruitless. Unable to find a product that met our standards, we investigated the traditional ingredients used in natural medicinals and ethno-pharmacology. This, combined with a bit of green chemistry, led us to create Avasol. The name says it all: “Ava," from the Samoan word for respect, and “Sol," for the sun that shines life on our planet. Respect the sun. We didn’t just stop there. We treated our customers as we wanted to be treated: as smart, sustainability-minded, health-conscious individuals. We respected our planet by offering biobased and refillable packaging to lessen the burden of waste on our mother Earth. And we respected our partners by agreeing to only use the finest natural and organic ingredients that were certified Fair Trade.

If we were in it just for the money, we could have just stuck some white goop in a plastic bottle and called it organic. But we're not, so we didn’t.

OUR PHILOSOPHY

Our philosophy is defined by the simple truth that the age of Business as Usual is over. While responsible corporate behavior could solve most of today's social and environmental problems, not everyone is prepared to turn that fact into their reality. At Avasol, we strive to be a leader in developing a new, conscientious corporate model based on getting past hype and confusing terminology so we can all focus on what really matters: bringing responsible skin care to our community.

• We are purpose driven.

• We believe it’s possible to provide products that are safe, effective, natural, affordable, and sustainable.

• We believe it’s possible to make significant positive impacts (social, environmental, and economic) throughout the production, packaging distribution, and use of our products.

• We are what we absorb, do, and think

• What you do matters!

• The ocean is in us all.

• Everyone is different, yet we are all connected.

• Do the right thing, even when no one is watching.

• The impossible just takes longer.

Sun Protection. Your Way

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Our Approach

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Why a tinted sunscreen?

From the beginning, our shades have been the result of customer requests to more closely match their skin tones. Because, yes, a true non nano sunscreen can be somewhat opaque. In fact, the only 100% safe active ingredient in sunscreen is non-nano Zinc Oxide, which is totally opaque white. Thus, there is a need to add color shading.

However, sunscreen's visibility and opacity depends on how much of it is applied. It can easily be blended to look completely natural for daily use. For severe conditions, like surfing and other extreme sports, more sunscreen is typically used and it becomes more visible and opaque.

Shockingly, there are currently zero regulations on the use of nanoparticles. The result is that many products claim to be "non-nano", but at the same time rub in transparent. This paradox is a clear sign of false claims driven by marketers looking to greenwash their products to sound “reef safe." Ironically, these products can be toxic to the ocean itself and, potentially, to the people who swim in it. The reality rooted in science is that a transparent sunscreen is either going to contain a UV absorber (like Oxybenzone, Avobenzone, etc., which are known toxins), or nano-particles, which are both emerging as potentially serious health and environmental hazards.

In any case, we have a fantastic solution that people are totally loving. It may not be for everyone, but I do have a 100% guarantee. So if you want to try it, it is risk free.